The Effect Of International Marketing Environment On...

The importance of â€Å"Marketing† as a concept, a practice and an orientation as being fundamental to the competitiveness and the survival of any business entity cannot be over emphasis in today’s business environment. (Kotler, 2011). Most businesses are expanding and getting into new market areas for economic and strategic reasons and it is becoming increasingly difficult, if not possible, for companies to insulate themselves from the effect of international marketing environment, even if their products are designed for purely local environment. For any marketing plan to be successful, it must take into account all the various factors that can directly or indirectly affect the marketing activity which is usually done through Political, Economic, Social and Technological analysis commonly known as the PEST analysis. (Kotler, 2011) . It addition to conducting PEST analysis the plan should also include the four areas that is widely known as the marketing mix or fours P’s. Product, Price, Place (distribution) and Promotion. (Net MBA, 2010) . Figure 1: The four â€Å"P† of Marketing. Source: http://www.netmba.com/marketing/mix/ The implementation of the marketing plan must have the support and commitment of the top management and the participation of all staff who must collectively work as a team in order to achieve various target set, which usually consist of Financial, Social and environmental. It therefore goes without saying that organizations have responsibilities that goShow MoreRelatedThe Political And Legal Aspects Of International Marketing1707 Words   |  7 Pagesand International Environment of Halal Products Submitted by: Jessa Loreta Billano, 1338020 Submitted to: Dr. Syed M. Ahmed 10 August 2016 Executive Summary The advent of globalisation in the last two decades had an immense impact to the political and legal environments which are essential aspects in international marketing. As there is no existing single political and legal environment because of its complexity on a variety of levels, the political and legal environment willRead MoreVarious Global Marketing Environments1194 Words   |  5 PagesVarious Marketing Environments All the factors that are external to the organization form the marketing environment for it. These factors also form the marketing environment when we talk about it in a global context. These factors cannot be controlled, even though the marketers can influence these factors to some extent. Social environment can have a great deal of effect on marketing globally. By the social environment we mean the consumption trends of groups and individuals. The main factorsRead MoreDifferent Levels Of Market Involvement And Modes Of Entry Essay1251 Words   |  6 PagesDifferent levels of market involvement and modes of entry. In global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. On the other hand the orders received from other national boundaries are responded by the independent broker too. The company is also involved in the transaction of selling its products and services to the broker with some efforts put in along with the considerationsRead MoreThe Islamic Law s Enforcement Of Halal Regulations1675 Words   |  7 Pageslast two decades had an immense impact to the political and legal environments which are essential aspects in international marketing. As there is no existing single political and legal environment because of its complexity on a variety of levels, the political and legal environment will be referred to as one concept in this paper. The political and legal aspects will be discussed in relation to the domestic and international environment. In order to have a grasp of the factors at play, this paper willRead MoreThe Concept Of Environment And Political Factors1230 Words   |  5 PagesThe Concept of Environment and Political Factors Introduction The market of a company like everything else, will change with time. The maturity of a company to market share increases steadily, trying to achieve the market growth. The planning and implementation of the growth strategy for the development of new markets and the expansion of the company before the current market will not only help in company’s business to live in difficult times, it could also give a company a considerable advantageRead MoreThe Effects of Globalization on Companies Strategies: Clinique Case Study892 Words   |  4 PagesGlobal and Domestic Marketing Strategies The process of globalization has important effects on companies strategies. These effects mostly refer to their marketing strategies that must be adapted to the increasing competition in most industries, and to the challenges of the business environment. In order to improve their position on the market, some of these companies prefer to expand their business on international level. This means they develop global and domestic marketing strategies. ThisRead MoreAn Experimental Approach And Avoidance Motivation Essay800 Words   |  4 PagesP. (2016). The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing. International Journal of Contemporary Hospitality Management, 28(8), 1510-1534. Baron, R. A. (1990). Lighting as a source of positive affect. Progressive Architecture, 71, 123–124. Batra, A. (2015). An Examination of the Role of Restaurant Attributes on Patrons Dining Experience and Their Post-Purchase Intentions. International Tourism and Hospitality in the DigitalRead MoreThe Effects Of Cultural Differences On Ethical Decision Making1515 Words   |  7 Pageswork globally, it is important to understand the effects of cultural differences on ethical decision making to avoid possible business risk and to design successful international marketing management programs. With the advancement of globalization, the concept of culture has become an important part of organizations. Many companies face problems like different cultures, different consumer behavior and different way of communication etc. Marketing is one of the most appropriate and effective way ofRead MoreMicro and Macro environment factors1639 Words   |  7 Pagestrying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and ho w do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliersRead MoreIKEA Environmental Factors1202 Words   |  5 Pagestheir marketing communication is based on their famous annual catalog. There are many environmental factors that affect IKEA’s global and domestic marketing decisions. An analysis of those factors, the influence of the global economic interdependency and the effect of trade practices and agreements, the demographic and physical infrastructure, the cultural differences, social responsibility and ethics versus legal obligations, the effect of political systems and the influence of international relations